What does “focus” even mean?
Gen Z needs a learning system that moves at TikTok speed but builds lasting foundations.
Addicted to information
This is not about how much they can learn. In fact, they are the generation that consumes more information in a day than a medieval politician did in a year.
Gen Z are not addicted to social media. They are just extremely addicted to information.
Mapping the system
Looking at how seamless and fast TikTok is, we wanted everything to be seamless and quick. So we started by designing the user flow and system architecture together with the engineer.
What looked like a straightforward login became one of the biggest parts of the system. It took up about 30% of the whole diagram, just to support subscription bundles that can be extended with add-ons.
It was a reminder that even the simplest interactions demand care, especially when designing for the complexity of the Dutch education system.
Key learning feature
To improve the learning experience, we designed a hierarchical structure that simplifies the Dutch education system, so students can move easily between materials and take in more information.
Every subject is color coded with their own palette to make it easier for students to distinguish between subjects. Learning features are also integrated seamlessly across pages.
Level + Subject
Topic + Sub-topic
Content
Users start learning. Each subdomain module contains videos, articles, an interactive glossary, note-taking and highlighting, from the introduction through to the quizzes. The desktop version performs better thanks to the sidebar.
Unfamiliar terms are highlighted in bold and color, so they are easy to spot and clearly clickable. Clicking one scrolls the page to a thumbnail card that flips open to reveal the definition. Closing the card smoothly scrolls the reader back to the exact line they left off, so their reading flow isn’t interrupted.
Designing for split attention
Gen Z are used to consuming multiple streams of information simultaneously. On TikTok this even has a name: sludge content, split-screen videos that pair a clip with unrelated footage, like Subway Surfers gameplay, to keep viewers watching.
We adapted this approach in our desktop key-learning feature to sustain engagement and support multitasking.
1 Sidebar
2 Media
3 Article
4 Notes
Browsing made easy
The bookshelf is part of MyTutor School, the version for schools. Students pick the book their class uses, and the cards below change to follow it, chapter by chapter, so students in the lower years can study along with their lessons.
Students preparing for their final exam pick the exam book instead, shown here. The cards then follow what the exam tests. Every card opens straight onto its sub-topics and practice exams, and past exam papers sit one click away, sorted by year.
We designed a new search bar toggle to help students search for learning materials and act as a teacher when they are not satisfied with what found on book. Toggling the mode allows company to reduce the cost of API and also run A/B testing for the feature availability.
Learning beyond the lesson
Notes go both ways: saved from a lesson, and reopened in it. They collect on the student’s profile, grouped by subject.
Students can also upload a PDF and let TutorAI turn it into a personal flashcard deck.
Results
80,000 students have used MyTutor2.0 since its launch in 2025. Achieved an average learner satisfaction score of 8.1/10 and a 95% pass rate in 2026.
In 2027 we will be expanding the app to include more levels and features, such as personalized learning paths and community gamification.